High-performance men's grooming products that can handle any style situation. More than ever before, men are taking interest in the way they look and making the men’s grooming industry take interest as well. MITCH is Paul Mitchell's answer for guys’ quest for looking their best. With this exciting new line, a fail-proof collection of products for any situation that work for a variety of hair types and styles. This collection has seven innovative products tailored to the needs of today’s well-groomed man. It’s time to “Man Up”.